CCR: A brand new cart & checkout experience

In the summer of 2017 we had just wrapped up a huge 5.0 release, which featured our brand new homepage redesign. With the momentum from that release we set out on an even larger challenge; to rebuild our cart & checkout experience from the ground up (or in this case from the backend services to the frontend UI).

We knew this was no easy feat, like the homepage, cart & checkout is an intricate part in the customer journey, and the core of our commerce business.

Features of note:
  • Global messaging (bag updates: removed, updated, etc) and Item level in-line messaging.
  • Enriched product cells with promotional and discount information.
  • Check out quickly with Apple Pay or PayPal.
  • Free gifts section with simple options to select variants.

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