In the summer of 2017 we had just wrapped up a huge 5.0 release, which featured our brand new homepage redesign. With the momentum from that release we set out on an even larger challenge; to rebuild our cart & checkout experience from the ground up (or in this case from the backend services to the frontend UI).
We knew this was no easy feat, like the homepage, cart & checkout is an intricate part in the customer journey, and the core of our commerce business.
Features of note:
- Global messaging (bag updates: removed, updated, etc) and Item level in-line messaging.
- Enriched product cells with promotional and discount information.
- Check out quickly with Apple Pay or PayPal.
- Free gifts section with simple options to select variants.